Milwaukee & Madison, WI Floor Graphics from NuVision Window Film & Graphics

Floor and Sidewalk Graphics

Turn a dull floor or walkway into a visual centerpiece – a high-impact sales message – or even a ready-made playspace, with printable films and overlaminates from 3M. Engineered for easy installation and hard-wearing durability, these versatile products allow you to print deep, opaque colors that really pop – giving you more freedom of design. Watch your step.

FLOOR GRAPHICS

Effective signage can exist in every aspect of consumer vision, but few pieces of decals exemplify this idea more than floor graphics. Designed to be walked on, floor graphics are exactly as their name suggests: specialized stickers designed for floor advertising. The most efficient floor graphics are placed in areas of high foot traffic in permanent or temporary consumer-friendly space. As with all quality signage, floor graphics are highly customizable.

EXAMPLES OF FLOOR GRAPHICS INSTALLATIONS

EXAMPLE FLOOR GRAPHIC USES

DIRECT FOOT TRAFFIC

Stores and other retail spaces can utilize floor graphics to guide consumers to optimum routes through the selling areas. These routes help highlight on-sale or premium product stock.

CATCH THE ATTENTION

No matter age or gender, most people tend to watch where they’re going. Floor graphics take advantage of this directional sense to optimize every second of consumer time.

SMARTPHONE USERS

When customers use smartphones, their gaze often drifts downward. While this posture can cause them to miss signage at eye-level, floor graphics will still be easily visible.

WAYFINDING

While the best signage weaves vital information together with corporate branding, sometimes attendees and customers just want to know where the bathroom is.

RETAIL SPACES

Larger warehouse style stores and events can have difficulty convincing attendees to walk all distances. This challenge usually reflects in areas with shifting success rates – high amounts of sales near the front of the store and lower amounts near the back. The outskirts are less attended and, as a result, less successful. Floor graphics can motivate consumers with periodic directions and incentives to keep walking.

IMPORTANT SAFETY INFO

Certain larger events can become crowded, increasing the likelihood of incidents. Floor graphics can help define walking lanes for parents with small children and the elderly, helping to keep them safe.

CONVENTIONS & TRADE SHOWS

Floor graphics are easily applied and removed, making them perfect decals for temporary events like conventions or trade shows. These areas typically see high foot traffic from people unfamiliar with the venue; effective floor graphics can not only grab attention but guide potential clients to the booth.

WELCOME GUESTS

In many ways, the welcome mat was one of the original floor graphics. While these specialized decals have become more sophisticated and cost-effective, bidding a polite “hello” has never gone out of style.

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