When it comes to brand recognition and the ability to grab the attention of new and returning customers, image is everything, no matter the scope or location of a company. These principles hold true in the sign industry, where one illuminated sign can be the difference between gaining or losing a client. To meet these growing industry challenges while building off of the longstanding success of its colored translucent films, 3M is introducing 34 new dynamic colors, which include seven additions to 3MTM EnvisionTM Translucent Film Series 3730 and 27 additions to 3MTM ScotchcalTM Translucent Graphic Film Series 3630.
Showcasing new shades that include Deep Sea Blue, Fire Engine Red, Glacial Green and more, 3M’s selection of colored translucent films now features a total of 103 options, and is accompanied by the release of a new 3MTM Dual-Color Film 3635 in Sultan Blue. The expanded translucent film lineup bolsters 3M’s Illuminated Sign Solutions portfolio – which also includes inkjet printable films, light management films, overlaminates and flexible substrates. This comprehensive portfolio positions NuVision Window Film & Graphics as the go-to provider of illuminated sign color and design options using 3M films, which enable companies to achieve unparalleled global consistency.